Core Values of an Apex Officer
The core values of an Apex Officer are intended to guide and inspire us in all we say and do. Ensuring that our values become part of our day-to-day work life is our mandate, and they help to ensure that our personal and professional behavior can be a model for all to follow.
Apex Officer Values
- Service to our communities
- Commitment to leadership
- Respect for people
- Reverence for the law
- Quality through continuous improvement
- Personal responsibility
SERVICE TO OUR COMMUNITIES
An Apex Officer is dedicated to enhancing public safety and reducing the fear and the incidence of crime. Our motto “To serve those protecting our communities” is not just a slogan — it is our way of life.
COMMITMENT TO LEADERSHIP
We believe that every Apex Officer should be a leader in law enforcement and public safety. We also believe that each individual needs to be a leader in his or her area of responsibility. We must each work to ensure that our co-workers, our professional colleagues, and our communities have the highest respect for law enforcement and peace officers.
RESPECT FOR PEOPLE
The life of an Apex Officer should be challenging and rewarding. Our people are our most important resource. We can best serve the many and varied needs of our communities by empowering our fellow officers to fulfill their responsibilities with knowledge, authority, and appropriate discretion. We believe in treating all people with respect and dignity. We show concern and empathy for the victims of crime and treat violators of the law with fairness and dignity.
REVERENCE FOR THE LAW
We have been given the honor and privilege of enforcing the law. We must always exercise integrity in the use of the power and authority that have been given to us by the people. Our personal and professional behavior should be a model for all to follow. We will obey and support the letter and spirit of the law.
QUALITY THROUGH CONTINUOUS IMPROVEMENT
We will strive to achieve the highest level of quality in all aspects of our work. We can never be satisfied with the “status quo.” We must aim for continuous improvement in serving the people in our communities. We value innovation and support creativity.
PERSONAL RESPONSIBILITY
Each of us has a personal responsibility for the success of our community. We respect, care about, trust and support each other. We respect and encourage individual responsibility while recognizing we have a right and obligation to participate in leading our community.
Our interpretation of personal responsibility is:
- Set a positive example in our personal and professional lives
- Seek challenges and risk success
- Take initiative
- Accept responsibility for our mistakes
About Apex Officer
Apex Officer is comprised of law enforcement and virtual reality experts that are changing the future of police and law enforcement training for the better. Since 1995, we’ve advocated for virtual reality and training solutions that improve communication and knowledge transfer from simulation-based learning and safety training to interactive training applications that provide realistic experiences anytime, anywhere.
What We Do
Apex Officer provides law enforcement professionals with affordable, turnkey, training and technology solutions. Since its establishment, Apex Officer has remained committed to developing the most realistic, effective, and practical firearm, use of force, de-escalation, and crisis intervention training simulators worldwide.
Why We Do It
Police officers encounter stressful situations on a daily basis. There is no crystal ball to tell a police officer when a critical incident is about to happen, and therefore, does not afford him or her immediate preparedness for the incident. Research indicates a person, regardless of their profession, relies on what they know when a high-stress incident occurs. People “perform like they practice.” We are passionate about creating new technology solutions that enable law enforcement personnel and first responders to make better decisions. We protect those protecting our community.
